Tuesday, January 06, 2009
Walking on Eggshells
I learned a bit about German sensitivity yesterday. Tasked with creating "sexy" titles for each week's topic in our upcoming Marketing course, I thought it would be interesting to change International Marketing theory to "The Theory Behind World Domination." This was one of 14 titles and the only complaint I could foresee was that it was too cheesy. Well, when I showed my co-collaborator, it was the first title he wanted to discuss. Apparently you can't use phrases like world domination so freely when dealing with a German audience. Something about the history of German leadership wanting to take over the world...oops!